In the changing scenery of the post-pandemic era, most countries are enjoying a revival in the realm of public health. In India, social directives are following suit with employee wellness and general fitness levels being scrutinized more so in the wake of all that happened in the last 2 years.
And this revival could not have come at a better time for the country.
Fitness to India’s Rescue
Obesity increased from approximately 20% in 2015-16 to approximately 25% in 2019-21, as per National Family Health Survey (NFHS-5) data. According to a study in The Lancet, an estimated 60% of the Indian population is unaware of their hypertension conditions. And diabetes has been increasing since the end of the 20th Century, with India home to the 2nd largest population of diabetics behind China.
All these unhealthy conditions are said to be at a higher incidence in urban areas than in rural areas due to growing processed food industry, improved food e-commerce and delivery, sedentary work modes, and eating habits. In India, urban society is self-aware of its need for improved health consciousness and physical activity. It goes without saying that staying fit is one of the main factors that will resist the tide of unhealthy conditions emerging in the population.
The Rise of Fitness World
For this purpose, the importance of gyms, fitness centres, and other spaces that allow citizens to exercise daily cannot be understated. Fitness World, a leading fitness equipment provider in the country, was founded in 1993 to target this market. Initially concerned with the manufacture.
of a certain type of slimming machine, the company expanded to manufacture a wide range of fitness equipment and gym accessories, from treadmills to ellipticals to leg press machines to water rowers. Over the years, the managing director, Dr. Dinesh Kapoor, made the decision to expand its scope from being simply a manufacturer, to a company that has its own brick-and-mortar establishments and showrooms scattered over the country’s entire breadth and width.
Positive Reception for New Gym in Ghaziabad
Fitness World recently opened a gym for the residents of an extensive group housing project called Savior Park in Sahibabad, Mohan Nagar, Ghaziabad. Containing more than 1,150 apartments and spread out over almost 4 hectares, the lack of well-stocked gyms in this locality made fitness either a home affair or an inconvenient commute away. The residents were sorely in need of access to technologically up-to-date fitness equipment.
The new gym will be one of the most progressive fitness facilities in the area, owning strength series equipment, treadmills, ellipticals, stationary cycles, and much more. They would also provide services in the form of both personal and group training programs that assist clients in the process to maintain peak physical condition.
MD Gym is the First Stepping Stone to Improved Fitness
Just as in Ghaziabad, Dr. Kapoor is looking forward to building a community of gyms in several parts of India, to encourage fitness. Having been the driving force behind Fitness World’s goals for the last 28 years, he is bullish about public health improving because of gyms being established more often.
He remarked on the changing face of Indian health and how the setup in Ghaziabad would be one of the first stepping stones to expanding the same throughout the country:
“Fast urban lifestyles have resulted in an increase in various health complications. I have always maintained that prevention is better than cure. In that way, fitness equipment is the main factor in preventive health management, pivotal in avoiding expensive hospital bills and other forms of curative therapy. Our Ghaziabad gym is only the first stepping stone. We hope to set up establishments like these to other localities within the urban landscape of India. As we move forward, we look to the future of fitness improving in the years to come.”
Fitness World continues to set up gyms around the country. Should housing colonies, homeowner associations, and other corporate societies have any need for fitness amenities, they can contact our consultants with the same.